"Ketsahalo ea mask" e ile ea tsoala moruo o tsoelang pele, moruo oa batho ba tummeng ba Inthanete.Batho ba tummeng ba marang-rang ke IP le mabitso.Motho ea tummeng oa Marang-rangmorero oa boithabisoe bolela ho fihla ha mohlala o mocha.Empa ha e le hantle, moruo oa batho ba tummeng ba Marang-rang o sa tsoa fihla, 'me tsela e larileng ka pele e ntse e le telele haholo.Ke kopa ho arolelana le uena lintlha tsa moralo mabapi le merero ea boithabiso.

1. Boithabiso Liporojeke tsa batho ba tummeng inthaneteng li lokela ho qala ka ho beha maemo

"Positioning," ke hore, ho etsa hore moreki a ikamahanye le lets'oao.- Hang ha kamano e etsahala, e "fapane".Ho e beha ka tsela e bonolo, haha ​​eboithabiso brand'ssetso le ho pheta pale, e le hore bareki ba ka ba utloela bohloko nakong ea boiphihlelo.

2. Boithabiso ke boikaketsi

Theha merero ea boithabiso 'me u sebelise mekhoa ea moralo ho theha maikutlo a ke keng a ba teng ho hang bophelong ba letsatsi le letsatsi.Motho ea ikarabellang bakeng sa ho theha mofuta oa boithabiso o behile litlhoko tse phahameng.Ba tlameha ho tseba ho ngola hammoho le lipapali tsa ntoa, 'me ba be le bokhoni bo matla ba ho hapa khoebo.Joale tsela e khuts'oane ea "ho theha boikaketsi" e ka tsoa lipapatsong, lifiliming, lipontšong tsa feshene, joalo-joalo. Lipontšo tsa moralo, litšoantšo, ho nka lifoto, maeto le litsela tse ling ho hapa.Ka mohlala, bakeng saa mminoresturantekapabarre sa tsoa qapa, re fumane khothatso ho tsoa fotong ea "letsatsi", e tsoang letotong la lamunu e ngata, li-arcs, maikutlo a matsatsi a phomolo, maru, li-firework, joalo-joalo, 'me ka potlako ra hapa pululelo, ka nako e le' ngoe, Morero ona o se o fetohile. e 'ngoe ea lireschorente le libara tse chesang ka ho fetisisa sebakeng seo.Letsatsi le leng le le leng, baeti ba tla ho tla ja ka liaparo tse ntle, 'me ha ho na moelelo oa letho

"sewa".

3. IP ea Boithabiso e lokela ho ba e "tšehisang" le ho thusa ho phatlalatsoa

Morero oa batho ba tummeng oa Marang-rang o bohlokoa haholo ho theha IP.Tlhahiso ea ho theha IP e na le ntlha e itseng ea maikutlo, e ka tsosang resonance ea baeti, e leng se etsang hore ho be bonolo ho bona ho ba le mohopolo o matla oa ho hopola le ho susumetsa puisano.Mofuta ona oa maikutlo e ka ba thabo, ho ama, kutloelo-bohloko, ho makala, takatso ea ho itlhalosa, joalo-joalo Ka maikutlo, batho ba rata ho lokolla maikutlo a bona.Ka ho lokolloa, ba na le bokhoni ba ho hasana, 'me ka nako ena, ho arolelana le puisano e fetoha ntho e ka etsahalang.

4. Libaka tse tummeng tsa Marang-rang le tsona li ka "nchafatsoa khafetsa" joalo ka libaka tse chesang haholo

Ha u theha lipono tsa boithabiso, u ka etsa meralo ea pop-up khafetsa, oa theha khoheli ea pono ka ho ntlafatsa lits'oants'o, ho tlola meeli ea ts'ebetso ea tikoloho e le 'ngoe,' me u thehe lipono tse ncha tse sa tloaelehang ka ho theha lits'oants'o tse ncha tse behiloeng habeli kapa hararo.Hlahisa boleng bo bocha.Ke feela ka ho fana ka litaba kamehla moo basebelisi ba ka e hopolang, 'me tšusumetso ea lihlahisoa tsa boithabiso e tla ba matla le ho feta.